Multinational companies which spread across the world utilise video conferencing to have improved and inexpensive video communication frequently.  

Video conferencing helps to avoid unnecessary travelling. Saving time and money it enables a business to:

• Manage risks associated with new markets through more effective communication
• Improve sales and marketing activities
• Improve operations and management
• Offer clients reduced costs through the elimination of travel expenses from their bill

See also: Video Conferencing Scenarios for CEOs, HR Managers, Marketing Managers