Multinational companies use video conferencing for more effective communication between offices or with clients located in different countries. The business community has continued to globalise and organizations are in search of new ways to communicate with staff. Nowadays, it is not uncommon for companies to have offices located all over the globe.

The emergence of Polycom teleconferencing services, Cisco Telepresence solutions and LifeSize Video Conferencing has enabled team members to connect with each regardless of where they are and as a resultmajor plans are discussed without exorbitant costs related to travel for a face to face meeting.  

With Video conferencing, multinationals are in a position to call a meeting in a matter of minutes without worrying about the cost of travelling or commuting to another state, country or even continent. Teams from one country are using video conferencing, to discuss day to day issues with colleagues from different countries – it is especially effective when projects are located in remote areas.  Video conferencing helps cut unnecessary travelling thereby saving time and money.

 Video Conferencing enables Multinationals to:

• Manage risks associated with new markets through more effective communication
• Improve sales and marketing activities
• Improve operations and management
• Offer clients reduced costs through the elimination of travel expenses from their bill

See also: Video Conferencing Scenarios for CEOs, HR Managers, Marketing Managers